Amazon’s Kindle e-reader is a terrific device, but a lot of people, myself included, figured that once Apple’s iPad came out, the poor little Kindle would be toast. The first thing I did at the iPad introduction event was snap a few pictures of a shiny new iPad right next to my Kindle. They came out looking like those pictures where a regular person is standing next to a movie star.
But guess what?
Kindle is a dedicated reading device with all design decisions based around that fact.